Brands on Blockchains
This article is part of the Advanced Blockchain AG blockchain blog.
DLT could grant users temporary access to a range of cars and facilitate autonomous ride sharing. Even the more basic elements such as locking and unlocking your car will be faster and safer, as will remote unlocking, in case you’re expecting a delivery while you’re out.
DLT is poised to unlock entirely new ways of doing business, reshape how to engage with brands, and transform how companies connect with their customers. The business world is being redefined as companies large and small rethink how they attract, and more importantly retain, customers. Central to all this is brand experience, and no one knows better than carmakers.
Millennials and Generation Z are taking over the world. While the former is now making up the largest percentage of workforce, Gen Z is actually a larger generation than Millennials and the Baby Boomers, making up about 25% of the US population.
But perhaps the greatest hallmark of these folks is their affinity towards technology and access to the internet. A study by SDL showed that five out of six Millennials connect with companies on social media networks, while recent research by Fluentco reveals that 87% of Millennials own a smartphone.
What does this mean for car makers?
